Short Description
This interactive course aims at improving business idea formation skills. Due to the fact that business idea formation is related to other fundamental skills, the course focuses on weaknesses of traditional business plans, and then offers a lean business model as a better application for start-ups. Furthermore, market analysis methods, product development and strategic planning for start-ups will be covered within this course. Participants will be given the opportunity to analyze, discuss, and reflect on various learning scenarios, enabling them to adapt these skills in their future entrepreneurial journey.
Developed by MSKU
